For our idea we selected age group from 46 to 50 and decided to go with casino game idea which we took from mind map.
Virtual casino
Chose your character based on appearance, ability to customise your character.
Starting off with small amount of money.
As you earn more money you can enter more events/games play against higher ranked players. On-line high score list (amount of money)
3rd person view -control your character, entering an event of your choice
Today we had to generate some video game ideas by using mind map on pieces of paper wich we passed around the classroom and everyone wrote their own ideas for video game for different age groups.
This advert really caught my eye because I really like chocolate. I am certain that people that like chocolate after seeing this bench will definitely think about chocolate and about buying it. I think it has same effect as seeing someone eat something delicious when you are hungry. This advert really caches your eye and makes your mouth water.
TV advertising
This is a beer commercial and I think that this commercial is quite memorable. It has alot of humour in it and in my opinion humour one of he best way to make your add noticed becouse most people that wach adds on tv hates them and just waiting till they will end unless adds are entertaining and at least makes you smile and add like that really leaves impression because most of adds on TV are really focused on proving that their product is the best and forgets that people just likes to look at amazing views and to be entertained.
Web banners
I found these web banners and thought that they are pretty good because you can pretty much understand what the website is about just by looking at it these banners for a few seconds but the I didn't liked second banner's design because of the colours in my opinion yellow and blue doesn't fit really well.
Research Summary
The whole class presented their research on different ads
Classic high quality photography
Contrasting use of colour and highlights
Clean lines in graphic design
Contemporary and topical themes
.
Use of known music tracks
Catchy jingles
Repetitive phrases e.g. “Simples”
Shock value e.g. “cactus” dummy and “The Sopranos”
Use of a continuing theme – e.g. the Peter Kay beer ads
Use of known strong corporate branding and identity
“whacky” ideas – “Big Ad” (beer) and Cadbury’s Chocolate ads
Surreal imagery (Evian Water) (Gorilla playing drums)
Clever, skillful craftsmanship
Lifestyle adverts
Use of celebrities
Use of humour
Strong basis of factual information – e.g. the ipod ads.
