Guerilla Advert

We been given a project to create guerilla advert for college open day. To develop idea for this advert first thing I did was research on already existing guerilla adverts.

After much thinking I decided to create guerilla advert that would be placed on ground or wall. My first idea was to to put arrows on ground pointing to college and written Plymouth college of art near the arrow but decided to come up with more creative idea. I wanted my idea to be eye catching, easy to see what's advertised, would show inside college and would show students of college and most importantly would be easy to spread on internet.
So I came up with idea of creating portal to college.

This is popular video game which has quite a huge fan base and making portal to college look like the ones from video game would make college ad easy to spread on internet.

It also can show inside college and its colourful. This add can be as a sticker that you can put on flat surfaces.

Word association exercise

We had word association exercise in which we had to select a combination of words and then create a character using that combination of words. I selected demonic dolphin.