Guerilla Advert

We been given a project to create guerilla advert for college open day. To develop idea for this advert first thing I did was research on already existing guerilla adverts.

After much thinking I decided to create guerilla advert that would be placed on ground or wall. My first idea was to to put arrows on ground pointing to college and written Plymouth college of art near the arrow but decided to come up with more creative idea. I wanted my idea to be eye catching, easy to see what's advertised, would show inside college and would show students of college and most importantly would be easy to spread on internet.
So I came up with idea of creating portal to college.

This is popular video game which has quite a huge fan base and making portal to college look like the ones from video game would make college ad easy to spread on internet.

It also can show inside college and its colourful. This add can be as a sticker that you can put on flat surfaces.

Word association exercise

We had word association exercise in which we had to select a combination of words and then create a character using that combination of words. I selected demonic dolphin.

Lateral thinking

We were given tasks which required thinking outside the box. These were the tasks that we were given:

Remove 8 matches to leave just 2 squares, which should not touch.

Move 3 matches so that the pattern points down instead of up.

Your task is to join all nine dots using only four (or less) straight lines, without lifting your pencil from the paper and without retracing the lines.

We did these tasks to increase our lateral thinking.

Catch phrase

We were given a task to create image that would represent a catch phrase that we were given.To do that we brainstormed and then did a sketch. We were given a phrase called barking up the wrong tree. So I drew two trees and a dog barking at one tree and in the other tree I putted cat in so it shows that a dog is barking at wrong tree.We decided not to show the whole image at first and only show part of image unfortunately catch phrase was guessed really quickly.

Creating logo from your name

I found out that my name Edvinas (Edwin) came from old English language and means wealth and friend. So I decided to create a smiling person from my name which will represent a friend as friends are bigest riches.

The great egg drop

We have been assigned to create a way to protect the egg from from breaking while thrown from various heights. We been assigned to groups and to create that structure we had to use sealing tape and 6 straws.
To develop our idea we used brainstorming.
At first I had an idea to make a little trampoline but we we found out that egg will have to be droped from as high as 3-4 stories. Then we discussed about idea of just taping whole egg with sealing tape. We decided to go with more creative approach and decided to role some tape on egg then make small balls from tape which would act like a cushion. also with using straws we created pyramid shaped parachute.

 Egg survived after droping from first and second floor but it broke after droping from third floor (last floor).

XBOX game-Idea generation

For our idea we selected age group from 46 to 50 and decided to go with casino game idea which we took from mind map.

Virtual casino

Chose your character based on appearance, ability to customise your character.
Starting off with small amount of money.
As you earn more money you can enter more events/games play against higher ranked players. On-line high score list (amount of money)
3rd person view -control your character, entering an event of your choice

This is how the case of the game would look.

Mind map

Today we had to generate some video game ideas by using mind map on pieces of paper wich we passed around the classroom and everyone wrote their own ideas for video game for different age groups.

Creative advers

Guerrilla advertising

This advert really caught my eye because I really like chocolate. I am certain that people that like chocolate after seeing this bench will definitely think about chocolate and about buying it. I think it has same effect as seeing someone eat something delicious when you are hungry. This advert really caches your eye and makes your mouth water. 

TV advertising

This is a beer commercial and I think that this commercial is quite memorable. It has alot of humour in it and in my opinion humour one of he best way to make your add noticed becouse most people that wach adds on tv hates them and just waiting till they will end unless adds are entertaining and at least makes you smile and add like that really leaves impression because most of adds on TV are really focused on proving that their product is the best and forgets that people just likes to look at amazing views and to be entertained.

Web banners

I found these web banners and thought that they are pretty good because you can pretty much understand what the website is about just by looking at it these banners for a few seconds but the I didn't liked second banner's design because of the colours in my opinion yellow and blue doesn't fit really well. 

                                                               Research Summary 

The whole class presented their research on different ads 

Classic high quality photography

Contrasting use of colour and highlights

Clean lines in graphic design

Contemporary and topical themes

 .

Use of known music tracks

Catchy jingles

Repetitive phrases e.g. “Simples”

Shock value e.g. “cactus” dummy and “The Sopranos”

Use of a continuing theme – e.g. the Peter Kay beer ads

Use of known strong corporate branding and identity

“whacky” ideas – “Big Ad” (beer) and Cadbury’s Chocolate ads

Surreal imagery (Evian Water) (Gorilla playing drums)

Clever, skillful craftsmanship

Lifestyle adverts

Use of celebrities

Use of humour

Strong basis of factual information – e.g. the ipod ads.