We were given tasks which required thinking outside the box. These were the tasks that we were given:
Remove 8 matches to leave just 2 squares, which should not touch.
Move 3 matches so that the pattern points down instead of up.
Your task is to join all nine dots using only four (or less) straight lines, without lifting your pencil from the paper and without retracing the lines.
We did these tasks to increase our lateral thinking.
We were given a task to create image that would represent a catch phrase that we were given.To do that we brainstormed and then did a sketch. We were given a phrase called barking up the wrong tree. So I drew two trees and a dog barking at one tree and in the other tree I putted cat in so it shows that a dog is barking at wrong tree.We decided not to show the whole image at first and only show part of image unfortunately catch phrase was guessed really quickly.
I found out that my name Edvinas (Edwin) came from old English language and means wealth and friend. So I decided to create a smiling person from my name which will represent a friend as friends are bigest riches.
We have been assigned to create a way to protect the egg from from breaking while thrown from various heights. We been assigned to groups and to create that structure we had to use sealing tape and 6 straws.
To develop our idea we used brainstorming.
At first I had an idea to make a little trampoline but we we found out that egg will have to be droped from as high as 3-4 stories. Then we discussed about idea of just taping whole egg with sealing tape. We decided to go with more creative approach and decided to role some tape on egg then make small balls from tape which would act like a cushion. also with using straws we created pyramid shaped parachute.
Egg survived after droping from first and second floor but it broke after droping from third floor (last floor).
For our idea we selected age group from 46 to 50 and decided to go with casino game idea which we took from mind map.
Virtual casino
Chose your character based on appearance, ability to customise your character.
Starting off with small amount of money.
As you earn more money you can enter more events/games play against higher ranked players. On-line high score list (amount of money)
3rd person view -control your character, entering an event of your choice
Today we had to generate some video game ideas by using mind map on pieces of paper wich we passed around the classroom and everyone wrote their own ideas for video game for different age groups.
This advert really caught my eye because I really like chocolate. I am certain that people that like chocolate after seeing this bench will definitely think about chocolate and about buying it. I think it has same effect as seeing someone eat something delicious when you are hungry. This advert really caches your eye and makes your mouth water.
TV advertising
This is a beer commercial and I think that this commercial is quite memorable. It has alot of humour in it and in my opinion humour one of he best way to make your add noticed becouse most people that wach adds on tv hates them and just waiting till they will end unless adds are entertaining and at least makes you smile and add like that really leaves impression because most of adds on TV are really focused on proving that their product is the best and forgets that people just likes to look at amazing views and to be entertained.
Web banners
I found these web banners and thought that they are pretty good because you can pretty much understand what the website is about just by looking at it these banners for a few seconds but the I didn't liked second banner's design because of the colours in my opinion yellow and blue doesn't fit really well.
Research Summary
The whole class presented their research on different ads
Classic high quality photography
Contrasting use of colour and highlights
Clean lines in graphic design
Contemporary and topical themes
.
Use of known music tracks
Catchy jingles
Repetitive phrases e.g. “Simples”
Shock value e.g. “cactus” dummy and “The Sopranos”
Use of a continuing theme – e.g. the Peter Kay beer ads
Use of known strong corporate branding and identity
“whacky” ideas – “Big Ad” (beer) and Cadbury’s Chocolate ads
Surreal imagery (Evian Water) (Gorilla playing drums)
Clever, skillful craftsmanship
Lifestyle adverts
Use of celebrities
Use of humour
Strong basis of factual information – e.g. the ipod ads.
